Brenda Varney

I am Brenda Varney, an experienced sales and marketing professional.

---

Entrepreneurial healthcare leader known for achieving superior business results in a variety of commercial roles, including sales, marketing and business development. Experienced in managing multi-million dollar businesses including branded, generics and OTC pharmaceutical products. Innovative leader recognized for quickly assessing opportunities and developing action oriented plans that result in outstanding business growth. Strategic thinker and excellent collaborator with strong focus on needs of customers and other primary stakeholders. Comfortable focusing on both brand health and financial performance with a breadth of experiences spanning the entire product life-cycle, from setting strategy through loss of exclusivity. Highly skilled in establishing market presence and profitable businesses with a proven track record in marketing performance measurement and optimization. Executive-level experience leading and motivating large, complex and diverse organizations and building high-performing, successful teams. Deep experience across a broad range of therapeutic areas, including Respiratory, CNS (including Epilepsy, Pain, Depression), Anti-Infective, Gastroenterology, Women's Health and Cardiovascular. Specialties: - P&L Management - Translating Marketplace Analysis in Action - Alignment of Marketing Activities to Financial Goals - Building High-Performance Teams - Strategic Alliances - Contract Negotiations - Pricing - Supply Chain - Distribution/Trade - Authorized Generics - Business Development - Cost Control - Resource Allocation

Associate Director, Marketing at UCB

January 2010 - October 2010

Focused on all aspects brand management for Venlafaxine Extended Release Tablets, launch through loss of exclusivity.

Sr. Product Manager, Trade Relations at UCB

January 2009 - January 2010

Sales and Marketing Lead, Venlafaxine Extended Release Tablets. Responsibilities included: sales operations and effectiveness, sales force, marketing, managed markets contracting and pricing activities.

Sr. Product Manager, Respiratory Marketing at UCB

January 2008 - December 2008

Consumer and Managed Care Marketing for XYZAL, an antihistimine.

Senior Manager, Respiratory Marketing at Sepracor Inc.

April 2006 - January 2008

In line brand manager for XOPENEX Franchise.

Training and Development Specialist at Sepracor Inc.

October 2005 - March 2006

National sales trainer responsible for development and delivery of respiratory and sales training, including product launch.

Senior Pharmaceutical Sales Specialist at Sepracor Inc.

October 2004 - October 2005

Territory management with responsibilities for respiratory and CNS products.

Sales Representative at Purdue Pharma

March 1999 - April 2004

Territory management with responsibility for pain and respiratory products.

Sr. Territory Business Manager at Bristol-Myers Squibb

March 1990 - March 1999

Territory management with responsibility for CNS, antibiotic, cardiovascular and women's healthcare products.

Social Worker at Various

1977 - 1990

Healthcare provider delivering support to psychiatric and medically ill patients in both inpatient and outpatient settings.

President, Atlanta Chapter at Healthcare Businesswomen’s Association

January 2012

Go Red for Women Executive Leadership Team at American Heart Association

2012

Director, Established Brands at UCB Pharma

October 2010

Business leader building a new business unit focused on optimizing the life-time contribution of UCB’s mature products

Troy University

2002 – 2003

M.S.

University of West Florida

1975 – 1977

B.A.

Concentration: Social Work